thursday, july 25 from 12 pm - 1 pm at “the kent”
Marketing studio: strategic partnerships to grow your business
featuring keynote speaker james rasmussen
Organizations are screaming louder and louder for attention as consumers become more enabled and better at ignoring them. The only pathway forward: relationships and togetherness. Cause marketing and partnership marketing can be the lifeblood for building the relationships we need to succeed, especially at the community level. Join us as James talks about how our biggest competitive advantage as a community is each other and how the not for profit space can be our biggest catalyst for success.
This event will be held at The Kent in downtown Chatham with lunch provided by Sonny's restaurant. Keynote speaker: James Rasmussen is Managing Partner and Head of Strategy at Lemonade Limited, a Toronto based marketing, advertising & strategy agency with awards in digital design, brand strategy, and breakthrough creative thinking. Before founding Lemonade Limited, James was Director of Global Marketing Partnerships at the National Basketball Association where helped lead the league's 2016 Canadian National strategy as the All-Star game was played outside of the United States for the first time in history. In his leadership role, he helped brands like BMO, Bell, Pepsi, Miller, Unilever, Gatorade, Air Miles, and Samsung build integrated sponsorship activations. James has also worked for leading brands like Yum! Restaurants International, Pepsico, Duty-Free Canada, Scotiabank, RBC, the NFL, NHL, and Cara Foods and Not-For-Profit experience includes St. Joseph's Health Centre in Toronto, Financial Advisors Association of Canada, Alzheimer's Association (Toronto, Ontario and Canada) and NBA Cares. He has also volunteered his time with United Way Chatham-Kent.